Cadena 3

LV3 was part of the privatization process of radio licenses carried out by Carlos Menem after he had taken office as Argentina’s president in 1989. A year later, in 1990, a bid was awarded to a group of businessmen (Gustavo Defilippi, from the world of finance; Carlos Ferla, the most successful attorney in Córdoba; Gustavo Roggio; the Bischoff family, related to the management of car company Fiat; and the journalists Mario Pereyra and José “Rony” Vargas from San Juan) to purchase the radio station. With contributions made by Córdoba’s establishment, the radio station began to lead the market.

Before leaving office, Carlos Menem awarded Radiodifusora del Centro S.A. six radio licenses across the country, including an FM radio station in the city of Buenos Aires. This is how Cadena 3 became the second largest radio station network in the country, after Radio Nacional.

It currently features three FM radio stations in the city of Córdoba (one of them retransmits AM LV3’s programming). Cadena 3 owns another nine radio stations in Córdoba that retransmit the network's content. At a national level, it has 21 radio stations (some of which are owned by Cadena 3) that retransmit the network’s content in 13 provinces.

Their programming is informative and includes historically successful programs, such as those of Marcelo Pereyra and “Rony” Vargas, two of the radio’s shareholders.