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Página 12

Página 12 is a national current affairs newspaper edited in the city of Buenos Aires. Its editorial line opposes Mauricio Macri’s administration.

It belongs to Editorial La Página S.A., founded in 1987 by businessman Fernando Sokolowicz and purchased by Grupo Octubre in 2016. Jorge Prim and Hugo Sorian, members of the newspaper’s board of directors, are minority shareholders of the company.

At the beginning, the newspaper was managed by Jorge Lanata, who had been Editor-In-Chief of magazine El Porteño, and by Ernesto Tiffenberg.

Sokolowicz acknowledged that, at the beginning, the newspaper received funds from former members of armed group Ejército Revolucionario del Pueblo (ERP), who had created political party Movimiento Todos por la Patria (MTP) in 1980.

In 1994 Lanata left Página 12. He resigned when Sokolowicz signed an agreement with Página 12’s main competitor, Clarín, to get funding. Tiffenberg remained as Editor-In-Chief until 2018.

During Carlos Menem’s administration (1989–1999), the newspaper consolidated as a model of investigative journalism, thus becoming the third broadest circulation newspaper in Argentina, after Clarín and La Nacion.

Since 2003, the newspaper’s editorial line has supported Néstor Kirchner’s and Cristina Fernández’s administrations, and was among the newspapers that received more official advertising.

One of the main journalists of the newspaper was Horacio Verbitsky. He wrote for Página 12 from its foundation to 2017, when one of his articles annoyed the Argentinian Government and he decided to leave the newspaper under political pressure.


Key facts

Audience Share

18,305 issues

Ownership Type


Geographic Coverage


Content Type

Paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Octubre


Ownership Structure

Página12 belongs to Editorial La Página S.A., purchased by the Single Trade Union of Concierges (SUTERH) in 2016 through Fundación Octubre. It is presided over by Víctor Santa María and, even though it belongs to a non-profit organization, it is managed as a commercial media.

Voting Rights

As it belongs to trade union SUTERH, all decisions are made by its current Director and President, Víctor Santa María, despite the fact that he does not own the media.

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Fernando Sokolowicz

He is a media businessman and an audiovisual producer. With the country’s return to democracy, he founded Página 12 together with Jorge Lanata and Ernesto Tiffenberg. He partnered with Daniel Hadad to purchase Canal 9 and newspaper BAE. He founded cinema production company Aleph.

Affiliated Interests Ceo

Francisco Meritello

CEO of Grupo Octubre. He coordinates the group’s media. He worked as Chief of Staff to the Ministry of Justice during Néstor Kirchner’s term in office, when the Minister of Justice was Gustavo Béliz, Meritello’s brother in law.

Affiliated Interests Editor-In-Chief

Nora Veiras

Experienced journalist. She has been a member of the editorial team since the newspaper’s foundation. She is Editor-In-Chief since 2018. She was columnist and host in several radio programs and she was a panelist in TV show 6,7,8 in TV Pública from 2010 to 2015.

Affiliated Interests other important people

Jorge Lanata

He was the first Editor-In-Chief of Página 12 (1987 –1994). Later, he founded magazine Veintiuno and newspaper Crítica de la Argentina. He had several radio and TV shows. In recent years, he has become one of the main stars of Grupo Clarín: he writes a weekly column in Clarín, and hosts shows in Radio Mitre and Canal 13.


Address: Venezuela 356, C1095AAH, city of Buenos Aires

TE: (54 011) 3221 8760


Financial Information

Revenue (in Mill. $)

Missing data

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

USD 730,903 / $20,531,092 (2018 official advertising – Argentinian Government) USD 213,623 / $3,539,736 (2017 official advertising – Government of the city of Buenos Aires) USD 1,480 / $24,538 (2017 official advertising – Government of the province of Santa Fe)

Market Share

Missing data

Further Information

Meta Data

Data show the newspaper’s circulation average from Mondays to Sundays in November 2018 according to the Circulation Verification Institute (IVC).


Instituto Verificador de Circulación (IVC)

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