Televisión Pública Argentina
TV Pública, also known as Canal 7, is the eldest TV channel in Argentina. The first TV broadcasting in Argentina was carried out through TV Pública’s signal in 1951. Eva Duarte de Perón was the protagonist of the first broadcasting, which showed the celebrations held on October 17, the Peronist Loyalty Day.
Throughout its history, the State-owned channel editorial line has been favorable to the governments in office and has lacked politically-independent contents. In fact, the facilities of TV Pública were built by the last military government to broadcast the 1978 World Cup in color. Rafael Videla’s administration used the World Cup in Argentina as propaganda instrument.
Today TV Pública is reducing the number of productions and staff, a strategy that Hernán Lombardi, Director of the Federal System of Media and Public Content, has defined as an austerity plan. In 2018 the channel’s programming included six hours of live shows from Monday to Friday, which were mainly distributed between the channel’s four news bulletins (in 2015 live shows amounted to 10.5 hours). Most of the channel's programming includes recorded and repeated shows.
Open TV audience levels have fallen sharply in recent years, and the State-owned channel saw a 50% audience decline between 2015 and 2017.
Audience Share
2%
Ownership Type
State-owned corporation
Geographic Coverage
National
Content Type
Free content
Media Companies / Groups
Federal System of Media and Public Content
Ownership Structure
TV Pública is one of the media that belongs to Radio Televisión Argentina S.A. (RTA S.E.), a corporation that manages all State-owned media.
Individual Owner
General Information
Founding Year
1951
Affiliated Interests Founder
Canal 7 (today TV Pública) is the eldest TV channel in Argentina. The first broadcasting took place on October 17 1951, during the celebrations of the Peronist Loyalty Day. Regular broadcasting started on November 1951. The channel’s name was LR3 Radio Belgrano Televisión at that time. Argentina’s National State appointed Jaime Yankelevich, then owner and General Director of LR3 Radio Belgrano, to create a new media.
Affiliated Interests Ceo
President of Radio Televisión Argentina S.A., which comprises all State-owned media. Born in Jujuy, has a close relationship with that province’s Governor, Gerardo Morales, who represents political party Unión CÃvica Radical (UCR). Pereira presided Mar del Plata’s film festival.
Affiliated Interests Editor-In-Chief
Teitelbaum is Art and Production Manager. He also worked in the channel during the administration of Tristán Bauer, former Director of TV Pública.
Affiliated Interests other important people
He presides over the Federal System of Media and Public Content of Argentina. He was Minister of Culture of the Government of the city of Buenos Aires when current President Mauricio Macri was Mayor (2007–2015). During Fernando De La Rúa’s administration (1999–2001), he served as Minister of Tourism. Since both were active members of political party Unión CÃvica Radical, Lombardi was also one of De La Rúa’s trusted men. He also inherited several large tourist resorts.
Contact
Av. Figueroa Alcorta 2977, city of Buenos Aires. Postal code: 1425
TE: (54 011) 4808 2500
Email: participación@tvpublica.com.ar
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
USD 721,629 / $22,270,081 (2018 official advertising)
Market Share
Missing data
Further Information
Meta Data
To estimate the market share, audience ratings by Ibope Kantor were used, taking the audience in the Metropolitan Area of Buenos Aires as a total.
2018 official advertising data were provided by the Secretariat of National Communications.
