AM 750
AM 750 is one of the youngest AM radios in Buenos Aires. It is the only radio station that belongs to a union. The close relation between Víctor Santa María, Secretary General of the Single Trade Union of Concierges (SUTERH), and the Kirchner’s administration, promoted several joint projects; for instance, the radio frequency was assigned to SUTERH in 2008. It was a very sought-after radio frequency, since it is located between the frequencies of the two most popular radio stations: Mitre (AM 790) and Radio 10 (AM 710). Grupo Octubre, the multimedia group owned by SUTERH, includes FM Oktubre (89.1), FM Gol (94.7), newspaper Página 12, as well as several magazines and cultural centers and theaters.
andThe radio owners have always been the same since it started to operate, in 2010. However, the radio station was relaunched in 2016, when it hired famous host and football commentator Víctor Hugo Morales. Since then and after the close of several radio stations with an editorial line opposite to Mauricio Macri’s administration, the radio’s audience has increased; today it is the fourth most popular AM radio station.
Like many other AM radios, its programming is informative, though it has a clear political and cultural approach, and a “progressive” agenda.
Audience Share
3.26%
Ownership Type
Private
Geographic Coverage
Regional
Content Type
Free content
Media Companies / Groups
Grupo Octubre
Ownership Structure
AM 750 belongs to the Fundación Octubre de Trabajadores de Edificios (Octubre Foundation of Concierges), which belongs to Grupo Octubre, member of SUTERH. It is presided over by Víctor Santa María and, even though it belongs to a non-profit organization (a trade union), it is managed as a commercial media.
Voting Rights
As it belongs to trade union SUTERH, all radio-related decisions are made by its current director and president, Víctor Santa María, despite the fact that he does not own the radio.
Individual Owner
General Information
Founding Year
2010
Affiliated Interests Founder
He is the Secretary General of the Single Trade Union of Concierges (SUTERH) since 2005. The former Secretary General of SUTERH was Francisco Santa María, Víctor Santa María’s father, who had managed the union since 1985. Also, since 2015, Víctor Santa María is the President of the Partido Justicialista (Peronism) of the city of Buenos Aires, and was elected as a member of the Mercosur Parliament (2015–2019) to represent the city of Buenos Aires.
Affiliated Interests Ceo
He worked as Chief of Staff to the Ministry of Justice during Néstor Kirchner’s first term in office, when the Minister of Justice was Gustavo Béliz, Meritello’s brother in law.
Affiliated Interests Editor-In-Chief
He is the President of the Post-Secondary School of Communications ETER.
Contact
Venezuela 370, city of Buenos Aires
TE: (54 011) 5354 6655
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
USD 378,305 (2018 official advertising)
Market Share
Missing data
Further Information
Headlines
Meta Data
Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Sources
Becerra, Martín y Mastrini, Guillermo (2017). Medios en guerra: balance, crítica y desguace de las políticas de comunicación 2003-2016. Biblos, Buenos Aires.
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.
