Radio Del Plata
In 1970 LS10 Radio Libertad became Radio Del Plata. Together with Rivadavia and Continental, they were the only three private radio stations that operated in Buenos Aires during the last military dictatorship (1976–1983). In 2003, when the radio was owned by Mexican group CIE, Marcelo Tinelli bought the radio station. However, in 2008 he sold it to Grupo Electroingeniería. Osvaldo Acosta and Gerardo Ferreyra are the directors of the business group from Córdoba, who specializes mainly in public works.
Between 2008 to 2015, Radio Del Plata received large amounts of money as official advertising, which conditioned the radio’s editorial line. Yet, after the change in the country’s administration in 2015 and a boom in audience levels in 2016 (the third most popular AM radio), the radio faces a serious economic crisis. Their owners, Grupo Electroingeniería, have kept their agreements with Argentina’s National State (in spite of the fact that both owners are in prison in 2019), but stop investing in the radio station. In 2017 the radio’s main figures left the company as salaries were not being paid; workers’ protests and strikes are frequent (as of 2015).
The radio has a mainly journalistic programming, like most of the AM radio stations surveyed. It features over 40 content affiliates across the country, even though there is no other radio station with such an ownership structure.
Audience Share
Missing data
Ownership Type
Private
Geographic Coverage
Regional
Content Type
Free content
Media Companies / Groups
Grupo Electroingeniería
Ownership Structure
Radio Del Plata is Radiodifusora Del Plata S.A. It belongs to Grupo Electroingeniería through Grupo Empresario Argentino (GEASA), whose owners are Santiago Ferreyra and Santiago Acosta.
Individual Owner
General Information
Founding Year
1931 (Radio Casa América)
Affiliated Interests Founder
They were the owners of a musical instrument shop; they decided to create their own radio station.
Affiliated Interests Ceo
Son of Gerardo Ferreyra, owner of Grupo Electroingeniería, together with Osvaldo Acosta. This group holds interests in public works, mainly construction projects related to energy extraction and supply.
Editor-In-Chief
Marcos Cittadini.
Contact
Gorriti 5963, city of Buenos Aires
TE: (54 011) 4556 9200
Financial Information
Revenue (in Mill. $)
Missing data
Operating Profit (in Mill. $)
Missing data
Advertising (in % of total funding)
USD 132,185 (2018 official advertising)
Market Share
Missing data
Further Information
Headlines
Zlotogwiazda se despidió de Radio Del Plata (2017), visitado el 12 de diciembre de 2018
Meta Data
There are no audience figures on Radio Del Plata, as the radio station does not hire the services of the only company that measures audience levels in Argentina. However, it is one of the six most popular AM radios in Buenos Aires.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Sources
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.
Alfie, Alejandro (2015). Los agentes de Néstor y Cristina: los juegos de poder de Sergio Szpolski y Diego Gvirtz para multiplicar el relato oficial, acumular medios y millones, y otros oscuros negocios. Buenos Aires, Margen Izquierdo.
Becerra, Martín y Mastrini, Guillermo (2017). Medios en guerra: balance, crítica y desguace de las políticas de comunicación 2003-2016. Biblos, Buenos Aires.