Radio Mitre

Radio Mitre is the most popular radio in the city of Buenos Aires and in the province of Buenos Aires. It features a mainly informative programming, as well as widely renowned journalists and radio hosts; many of them also host programs on TV. For example, Marcelo Longobardi and Jorge Lanata, opinion leaders with a marked anti-Kirchner profile, have their own programs.
It is one of the strongest brands in the Argentinian radio industry and has local radios in the cities of Mendoza and Córdoba. Holding company Radio Mitre S.A. also features an FM radio in Buenos Aires and another nine licenses across Argentina. Also, through Frecuencia Producciones Publicitarias S.A. and Cadena País Producciones Publicitarias S.A., the company sells its radio content to over 150 radio stations across the country.
Even though it has been historically one of the most popular radios in Buenos Aires, the radio station’s current success is also related to the dismantling of the second most popular AM radio: Radio 10. With an editorial line markedly opposed to the Kirchners, who presided over the country until 2015, Radio Mitre benefited from the changes in Radio 10’s ownership (2013) and editorial line. Many of Radio 10 main figures (including Marcelo Longobardi) moved to Radio Mitre.
It is a radio station with one of the most stable property structures, as it has been managed by Clarín since 1985, in spite of the fact that regulations prohibited print media companies (Clarín) from purchasing radio licenses. Another distinctive feature of Radio Mitre is that it was one of the first multimedia groups in Argentina, since it was founded by newspaper La Nacion in 1925, when radio stations and print media were starting to work jointly.
Audience Share
13.76%
Ownership Type
Private
Geographic Coverage
Regional
Content Type
Free content
Media Companies / Groups
Grupo Clarín
Ownership Structure
Radio Mitre is Radio Mitre Sociedad Anónima and belongs to Grupo Clarín’s media conglomerate. Its main shareholders are Héctor Magnetto, Ernestina Herrera de Noble’s heirs (Felipe and Marcela Noble Herrera), Lucio Pagliaro and José Aranda.
Voting Rights
Grupo Clarín’s board of directors manages the corporation.
Individual Owner
General Information
Founding Year
1925
Affiliated Interests Founder
Grandson of the President of the Argentinian Republic, Bartolomé Mitre, between 1862 and 1868.
Ceo
Rubén Corda
Editor-In-Chief
Guido Valeri
Contact
General Mansilla 2668, C1425FKF, city of Buenos Aires
TE: (54 011) 5168 0790
Financial Information
Revenue (in Mill. $)
474370696
Operating Profit (in Mill. $)
68522103
Advertising (in % of total funding)
USD 1,345,592 (2018 official advertising)
Market Share
Missing data
Further Information
Meta Data
Audience share data of the Metropolitan Area of Buenos Aires were provided by Kantar Ibope Media.
2018 official advertising data were provided by the Secretariat of Public Communications of the Argentinian Presidency’s Chief of Cabinet of Ministers.
Information from 2016 financial statements.
Sources
Anguita, Eduardo (2002). Grandes hermanos: alianzas y negocios ocultos de los dueños de la información. Colihue, Buenos Aires.
Zunino, Edi (2013). Periodistas en el barro: Peleas, aprietes, traiciones y negocios. Sudamericana, Buenos Aires.
Espada, Agustín (2018). “La radio porteña y su estructura de propiedad: análisis de las políticas de comunicación y de la estructura de una industria analógica (1983–2016)”. En Revista Austral Comunicación, Vol. 7, Nº1. Universidad Austral, Buenos Aires.
Becerra, Martín y Mastrini, Guillermo (2017). Medios en guerra: balance, crítica y desguace de las políticas de comunicación 2003-2016. Biblos, Buenos Aires.
Merkin, Marta, Panno, Juan, Tijman, Gabriela y Ulanovsky, Carlos (1995). Días de radio. Historia de la Radio Argentina. Buenos Aires, Espasa Calpe.